LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B...
At the BMA Chicago luncheon on November 6, 2008, Patrick Crane, LinkedIn’s Vice President of Marketing & Advertising, shared insights about LinkedIn, Inc.’s strategy as well as ideas for B2B...
View ArticleStrategy for LinkedIn, Facebook, Twitter: Where Do I Need to Be?
This morning I was interviewed by Canright Communications, a corporate marketing firm, about LinkedIn’s value proposition for executives, and Collin retweeted the “where do I need to be” question, so...
View ArticleRealizing Value: The Social Network Life Cycle Model
Fusing Business Development and Social Networking to Create Breakaway Value The Social Network Life Cycle Model: IOR Before ROI As disruptive innovations cross the chasm and prepare for widespread...
View ArticleIncreasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?
A professional friend and marketer just posed a very interesting question: doesn’t Twitter make it easier for competitors to poach customers? Citing this post, she asked: “Isn’t it dangerous to display...
View ArticleCase Study: IBM’s Experience with B2B Social Business
Case Study: IBM’s Experience with B2B Social Business offers my notes and insights on Sandy Carter’s inspiring and useful summary of a social network pioneer. Sandy Carter, Vice President & Social...
View ArticleWhy Google Plus Should Be on Executives’ Radar
Why Google Plus Should Be on Executives’ Radar explains Google’s new social network and why it commands attention; it changes the context of social networks. The launch of Google’s new social network...
View ArticleB2B Customers Getting Social Fast: How Marketing and Sales Can Evolve
B2B Customers Getting Social Fast: How Marketing and Sales Can Evolve explains how clients/customers are smarter and want a new kind of relationship | The new economics of business reputation While...
View ArticleThree-Step Executive’s Guide to Blogging
This Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s...
View ArticleB2B Executive’s How-to Guide to Social Business
The B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper. If you have been on several “social media” platforms as a firm or...
View ArticleChicago-Style Innovation 2013
Chicago-Style Innovation is my notes from Lightbank Innovation Day, which took place on 9 May 2013 at the City Winery (presentations) and Lightbank’s offices (networking). Throughout the day, it was...
View ArticleWet Paint (Pardon Our Dust)
Thanks for being one of the first visitors to Social Business Services, which launched on 3 February 2012. The site has many moving parts, so please let us know by commenting on any page or post if...
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