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Channel: B2B – Christopher S. Rollyson and Associates
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LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B...

At the BMA Chicago luncheon on November 6, 2008, Patrick Crane, LinkedIn’s Vice President of Marketing & Advertising, shared insights about LinkedIn, Inc.’s strategy as well as ideas for B2B...

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Strategy for LinkedIn, Facebook, Twitter: Where Do I Need to Be?

This morning I was interviewed by Canright Communications, a corporate marketing firm, about LinkedIn’s value proposition for executives, and Collin retweeted the “where do I need to be” question, so...

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Realizing Value: The Social Network Life Cycle Model

Fusing Business Development and Social Networking to Create Breakaway Value The Social Network Life Cycle Model: IOR Before ROI As disruptive innovations cross the chasm and prepare for widespread...

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Increasing Customer Transparency: Real Threat or a Paper Tiger for Marketers?

A professional friend and marketer just posed a very interesting question: doesn’t Twitter make it easier for competitors to poach customers? Citing this post, she asked: “Isn’t it dangerous to display...

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Case Study: IBM’s Experience with B2B Social Business

Case Study: IBM’s Experience with B2B Social Business offers my notes and insights on Sandy Carter’s inspiring and useful summary of a social network pioneer. Sandy Carter, Vice President & Social...

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Why Google Plus Should Be on Executives’ Radar

Why Google Plus Should Be on Executives’ Radar explains Google’s new social network and why it commands attention; it changes the context of social networks. The launch of Google’s new social network...

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B2B Customers Getting Social Fast: How Marketing and Sales Can Evolve

B2B Customers Getting Social Fast: How Marketing and Sales Can Evolve explains how clients/customers are smarter and want a new kind of relationship | The new economics of business reputation While...

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Three-Step Executive’s Guide to Blogging

This Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s...

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B2B Executive’s How-to Guide to Social Business

The B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper. If you have been on several “social media” platforms as a firm or...

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Chicago-Style Innovation 2013

Chicago-Style Innovation is my notes from Lightbank Innovation Day, which took place on 9 May 2013 at the City Winery (presentations) and Lightbank’s offices (networking). Throughout the day, it was...

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Wet Paint (Pardon Our Dust)

Thanks for being one of the first visitors to Social Business Services, which launched on 3 February 2012. The site has many moving parts, so please let us know by commenting on any page or post if...

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